Some tools will follow users on your behalf in the hopes that they return the favor.
You’ll be asked what kind of accounts you want to follow based on things such as location, hashtag usage, similar accounts, and gender.
After not seeing any results, you take a closer look at the influencer’s profile and discovered the majority of what you thought were dedicated fans are really bots.
Would you ever want to work with that person again? What’s more valuable to your business: having 10,000 fake followers or 100 real followers who comment on your posts and potentially share them with their own networks?
So if all you care about is a robust followers-to-following ratio, then these kinds of tools will do the trick.