According to the researchers, the rate of interracial marriage “has consistently increased in the last 50 years”, but saw a particularly steep hike following the inception of the first major online dating service, Match.com, in 1995.There was another jump around 2004, as “online dating became more popular” with the launch of websites such as Ok Cupid.
Marriage between spouses of a different race or ethnicity was formally declared legal in the US in 1967, says Alphr, and since then the sharpest increases in such unions have coincided with “important milestones in online dating history”.
Emphasising this link to online dating, the website says that “while you’d expect interracial marriages to become more likely as the US population becomes more diverse, it doesn’t match the rate at which the change is occurring”.
There's been a 35 percent increase in membership at e Harmony since election day last year.
Grant Langston, the CEO of e Harmony, draws a powerful comparison between this period and another tumultuous time in recent history: "People are reacting to the Trump presidency with the same intensity as they did after 9/11.
This research found that people tend to partner up with other people “loosely connected” to their real-world social network, the website says.