One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Women are much more likely than men to have experienced uncomfortable contact via online dating sites or apps: some 42% of female online daters have experienced this type of contact at one point or another, compared with 17% of men.
Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters: Organized outings are much less common, as just 4% of online daters have attended a group outing or other physical event organized by an online dating site.
In addition, people who have used online dating are significantly more likely to say that their relationship began online than are those who have never used online dating.