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Additionally, 22% of online daters have asked someone to help them create or review their profile.

Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.

Some 42% of Americans know someone who has used online dating, up from 31% in 2005.

And 29% of Americans now know someone who met a spouse or other long-term partner through online dating, up from just 15% in 2005.

Even today, online dating is not universally seen as a positive activity—a significant minority of the public views online dating skeptically.